about me
I’m Barbara T. Prezia, a copywriter and digital strategist passionate about turning ideas into real results.
My journey began when I realized that great products and services often didn’t receive the recognition they deserved — not because of a lack of quality, but because their messages weren’t being communicated in the right way. Since then, I’ve dedicated my career to helping entrepreneurs, brands, and professionals connect with the right people, in the right tone, and at the right moment.
Over the years, I’ve developed projects across different industries, always with a focus on:
✨ Strategy — because every word needs to have a purpose.
✨ Clarity — because your message needs to be understood immediately.
✨ Humanity — because in the end, we’re not speaking to algorithms, but to people.
my experiences:
With nearly two decades of experience in strategic communication, organizational leadership, and project execution.
My journey brings together a unique combination of experiences in the corporate world and in supporting light entrepreneurs, always with a focus on generating meaningful growth and real transformation.
I have worked as a communication specialist, project manager, senior administrator, mentor, consultant, and writer, developing complete solutions that align clarity, strategy, and impact.
I have expertise in managing complex workflows, creating consistent messaging, and leading initiatives that strengthen brands and engage people.
Today, I have returned to my true purpose: written communication. I believe in the power of words to tell stories that inspire and connect — and it is through them that I help entrepreneurs and organizations achieve consistent, conscious, and transformative results.
Formação
2013-2018
MacEwan University
Bachelor of Communications, Professional, Technical, Business, and Scientific Writing
Graduated with honours, specializing in Professional Communication. The program emphasized the importance of clear, consistent, and strategic communication to enhance organizational effectiveness. Focus areas included editing and publishing, strategic communications, and technical communication. Coursework equipped me with advanced skills in crafting audience-focused messaging, managing communication strategies, and supporting organizational goals through effective communication practices.
2011-2012
Universidade do Estado de Minas Gerais
Bachelor of Education (BEd), Pedagogy
Gained foundational knowledge in pedagogy and education, including effective teaching strategies and principles of educational leadership. This experience provided valuable insights into fostering communication and collaboration in learning environments.